Social Media: A phrase that strikes up a series of emotions in each one of us. Some people enjoy using social media sites, thriving on the information they can gather and the contact with others, while others avoid it through fear or a lack of time or motivation. Many people have a love/hate relationship with it. Why does it cause so much consternation, when the aim has always been to connect and to share information? Each site takes time to navigate and to get used to, much like a new relationship or friendship in some ways! At first you post and respond to others, gradually gaining the confidence and understanding of how it all works. Each site has a different character and set of expectations. You step up your communication, post, wait, wonder. Sound familiar?
The earliest forms of social media were not electronic, but took the form of cave paintings. These were the earliest known signs of humans trying to communicate, to leave their mark. Now, we leave our mark, our knowledge and some of our personality, on sites like Twitter, Facebook, Google+, Pinterest, LinkedIn, WordPress, Tumblr or other blogging sites. We strike up connections with others and share information, often collaborating in a way that would have been difficult before the age of social media.
So, why take the time to engage with social media?
1. You meet an amazing range of people, both within and outside your field of expertise.
I have met some fantastic readers, writers, bloggers, editors, agents, marketing experts. Meeting people within the fields of writing and publishing have helped me to learn about the industry. Other authors have been a great encouragement to me along the way (which is something we all need). Readers have contacted me through my website and found me on other social media platforms. If they enjoy your work and like who you are as a person, chances are they will want to engage and follow what you are up to. I have also gained a great deal from others outside this group. I follow journalists and people who are interested in some of the things I enjoy outside writing: music, art, travel and skiing.
2. Sharing resources
The online community are a generous bunch! I find that people share information on writing competitions, tips on writing and publishing (both self-publishing and traditional publishing). It’s also a great way to find out about writing courses or retreats. I first heard about the Arvon Foundation through Twitter. They offer residential writing courses with a range of authors who teach specific courses throughout the year. Interviewing other authors on your blog and hosting posts is a good way of networking and sharing new work with your readers. You can also approach other bloggers and offer to write posts on their blogs (see my post on Optimising Facebook on 30 Day Books).
3. Finding books
Many people share books they have read and enjoyed. There are a few editors whose tastes are similar to mine and I almost always enjoy the books they suggest. Book bloggers are a great resource, reviewing books and giving honest opinions on popular or recent books, and often on classics I might have missed. I also review books as well as hosting interviews and posting about writing. Literary salons and author events in bookshops are also advertised on social media sites. Don’t miss these if there is one near you.
4. It keeps you up to date with what is going on in the publishing industry.
Within the publishing industry I have learned a great deal from people like Jane Friedman (former publisher of Writer’s Digest, who writes about the future of the publishing and media industry), Porter Anderson (journalist and publishing consultant) and The Future Book, a blog founded by Sam Missingham (formerly working for The Bookseller Group). If you are interested in a traditional publishing deal, social media sites are a good way to find agents who might be a good fit for your work. Follow the #askagent hashtag on Twitter for agent tips and #MSWL for individual manuscript wish lists. If you are self-publishing, there is a plethora of blogs and sites with all the information you will need.
5. It helps to develop your writing skills on many levels.
Blogging is a good extension of your writing. I wrote a post on blogging with a list of resources. It helps you to learn how to engage readers and to put forward your ideas in an interesting way. This is particularly useful for non-fiction writers who might need evidence of a platform before approaching an agency, and to connect with readers of your particular subject area. As far as fiction is concerned, there has been advice not to write about writing, but I find that these posts have a high level of engagement and readers often write to tell me that these have been helpful. I would run with what works, what you enjoy and what helps others. Social media is an important place to be a helpful resource for others. If you use Twitter it will keep your writing to a succinct 140 characters! This can be a challenge if you tend to over-write or over-describe.
6. You are available for people to contact you and find out about your work.
I have deliberately left this point until last because promoting your work should not be your primary focus on social media. It is called ‘social’ media for the very reason that you interact with people respectfully and share your ideas. If you are interesting and thoughtful, and readers like your style, they will often then look into your work. But you would not sit in a cafe or a bar with a friend saying “Buy my book, buy my book.” So, don’t do it online. It is one of people’s greatest bugbears. Leave an option for people to sign up to your newsletters and to follow your blog posts. I promise you this is enough. No one likes a hard sell and if you treat social media with the same approach as a double glazing salesman, you’ll get the same response.
What are your thoughts on social media? Are there sites that you use more often and why? Are there some sites you haven’t yet got to grips with? Share your ideas. I’ll leave you with some interesting stats:
F.C. MALBY 